BFC Open Position:

Growth Marketing Manager

‍Job Title: Growth Marketing Manager – US Remote
‍Location: US Remote

‍Description: 
BFC is a leading provider of Warehouse Management (WMS) & Demand Optimization software purpose-built for food distribution. BFC works with food service distributors to improve their bottom line through improved warehouse and buying operations. BFC has recently secured a strategic investment from M33 Growth, a Boston-based venture and growth stage investment firm. The capital will be used to expand BFC's suite of optimization products and accelerate growth through expanded strategic customer partnerships and a dedicated new business acquisition effort.

We are seeking a self-starting Growth Marketing Manager, reporting to the Chief Revenue Officer. You will be responsible for developing and executing digital marketing strategies to drive awareness, generate demand, and ultimately grow revenue for our Warehouse Management and Demand Optimization products. You will design and implement innovative digital marketing campaigns, create marketing content, manage lead generation workflow, and collaborate cross-functionally with sales to orchestrate demand generation activities in support of revenue and growth targets. The ideal candidate will have deep expertise in digital channels, marketing automation, and lead nurturing, with a track record of driving demand and increasing conversion in a SaaS environment.

Responsibilities:

Digital Marketing Strategy
- Develop and implement a comprehensive digital marketing strategy to drive brand awareness, product adoption, and lead generation
- Identify and prioritize key marketing channels (search, social, email, paid media, SEO, content marketing) to maximize ROI
- Continuously analyze market trends and customer insights to shape campaign direction and optimize the marketing mix

Performance Marketing
- Lead performance marketing initiatives across paid search, display advertising, retargeting, social media advertising, and affiliate marketing
- Continuously test and optimize ad creatives, landing pages, and targeting parameters to improve CTR, conversion rates, and overall ROI
- Manage campaign budgets and ensure campaigns are cost-effective while driving high-quality leads

Demand Generation
- Design and execute multi-channel demand generation campaigns that include email marketing, webinars, content syndication, and inbound marketing
- Develop account-based marketing (ABM) strategies for high-value target accounts, collaborating closely with sales to drive pipeline growth
- Utilize marketing automation tools (HubSpot) to create nurturing workflows, scoring models, and personalized sequences
- Partner with Corporate Marketing Manager to generate high-quality inbound leads leveraging website SEO
- Partner with Corporate Marketing Manager to produce blogs, white papers, case studies, eBooks, and videos that support SEO and demand generation goals
- Track, measure, and report on the performance of all digital marketing efforts using tools like Google Analytics, CRM systems, and marketing automation platforms
- Provide regular updates on key metrics such as lead volume, pipeline contribution, customer acquisition cost (CAC), and customer lifetime value (CLV)
- Collaborate with the sales team to optimize the lead handoff process, ensuring timely follow-up on MQLs and improving conversion rates from lead to opportunity
- Coordinate with sales and customer success teams to develop retention and upsell strategies, improving customer lifetime value and reducing churn
- Manage and optimize the use of sales and marketing technologies to ensure friction-free lead flow, follow-up and conversion

Product Marketing
- GTM and messaging strategy for new product releases and features
- Differentiated product messaging and market positioning
- Content creation - product collateral, eBooks, position papers, blog posts
- Customer persona identification, research and messaging (pain, motivation, outcomes, targets, value)
- Market trend and product performance analysis
- Cross-functional collaboration with Product, Sales, and SLT

Requirements:
- Bachelor's degree in Marketing, Business, or equivalent experience
- Prior success as a growth marketer, with efforts directly contributing to rapid pipeline and revenue growth
- 5+ years of SaaS industry experience driving results through digital marketing campaigns
- Strong knowledge of HubSpot, Salesforce, and other marketing automation and analytics tools
- Proficiency in analytics and data-driven decision making
- Excellent communication skills, both written and verbal
- Creative and innovative personal style
- Adaptable and eager to thrive in a remote work environment
- Full Benefits: Medical, Dental, and Vision Insurance
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Please submit all inquiries and applications to: